Aberdeen, NC / Storyteller / Sep 22, 2026 /
Nature’s Select, a North Carolina-based biological lawn and shrub care company since 1994 serving customers across the Piedmont in Winston-Salem, Greensboro, Chapel Hill and Pinehurst, has rebuilt naturesselect.com to publish its customized year-round program application by application. The site documents what each visit covers, why applications are scheduled against soil temperature rather than the calendar, and how care differs between the cool-season fescue territories around Greensboro and Chapel Hill and the warm-season territories around Pinehurst and Aberdeen. Homeowners can now review the full program before requesting an estimate.
The previous site described the company’s biological approach in general terms. Program specifics, treatment timing, and grass-type differences were available primarily by phone or during an on-property assessment. The rebuild moves that information onto the site itself, where homeowners can read it, compare it with other providers, and review it before committing to a program.
Lawn and Landscape Services
Nature’s Select lawn care is the customized year-round program most North Carolina properties start with, built on a soil-first methodology that treats turf condition as a function of soil biology rather than surface symptoms. Nature’s Select® weed control and fertilization runs alongside it, pairing seasonal fertilization with pre-emergent applications timed to the 55°F soil temperature threshold instead of a fixed spring date, and post-emergent treatment matched to the species a technician identifies on the property.
Nature’s Select aeration and overseeding relieves the compaction common to North Carolina clay using hollow-tine core aeration. The service runs a fall window for tall fescue and a spring window for warm-season turf, reflecting the different growth cycles across the company’s territories.
Nature’s Select tree and shrub care runs as its own annual program of five seasonal applications, designed to support plant health throughout the year. Applications are timed to each plant’s bloom and growth cycle, and the company avoids broad spray during bloom on flowering plants.
Nature’s Select lawn insect control targets the pressures North Carolina turf actually carries, treating white grubs at a threshold of ten per square foot rather than applying on a schedule. Nature’s Select® lawn disease control addresses the fungal pressures the state’s climate drives, including brown patch in tall fescue when overnight temperatures stay above 65°F alongside high humidity.
Each service now has its own page rather than a paragraph in a combined overview.
What the Rebuilt Site Publishes That the Previous Version Did Not
- The customized year-round program outlined by application, from the Spring I pre-emergent through the fall feedings and the winterizer, with the coverage of each visit named
- Application timing tied to soil temperature thresholds rather than fixed calendar dates, including the 55°F threshold governing the first spring visit
- All six Nature’s Select service lines on dedicated pages: lawn care, weed control and fertilization, aeration and overseeding, tree and shrub care, lawn insect control, and lawn disease control
- Territory-level grass-type detail showing that fescue predominates around Greensboro and Chapel Hill while zoysia, centipede, and bermuda predominate around Pinehurst, Aberdeen, Southern Pines, and Seven Lakes, placing aeration and overseeding on different seasonal cadences by location
- Location pages for the company’s locally owned offices in Greensboro, Chapel Hill, and Pinehurst/Aberdeen, plus Winston-Salem, where the company began in 1994 and which operates today with its own local number
According to Nature’s Select, the decision to publish program-level detail reflects how homeowners now research lawn care providers before making contact.
“Homeowners often think of lawn care companies as interchangeable, without realizing how different the approach can be from one provider to another,” said Drew Carruthers, Chief Operating Officer of Nature’s Select. “We rebuilt our website to make those differences easier to understand, particularly our biological approach to lawn care and the philosophy at the heart of our brand: healthy soil supports healthy lawns and healthier families.”
Estimate requests are handled through the estimate request form on the rebuilt site, with phone as a secondary path.
About Nature’s Select
Nature’s Select is a biological lawn care company serving residential properties across North Carolina from locally owned offices in the Piedmont Triad, the Research Triangle, and the Sandhills. Founded in 1994 by Dr. Bill Hildebolt, the company applies a soil-first methodology built on a proprietary blend of living microbes, minerals, and nutrients, and is designed to require less synthetic and chemical input over time. Nature’s Select® is owned by The NS Group, Inc. The company is affiliated with GreenCare for Troops, the North Carolina Nursery and Landscape Association, the Turfgrass Council of North Carolina, the National Association of Landscape Professionals, and the North Carolina State Beekeepers Association.
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Contact
The NS Group, Inc.
P.O. Box 3089, Pinehurst, NC 28374
290 Ridgeline Rd. B, Aberdeen, NC 28315
(888) 786-9735
https://www.naturesselect.com/
Social Media
Facebook: https://www.facebook.com/NaturesSelectLawnCare/
Instagram: https://www.instagram.com/natures.select/
YouTube: https://www.youtube.com/@GoNaturesSelect
LinkedIn: https://www.linkedin.com/company/natures-select/
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